Early-stage B2B startup here. As we are still in prototype development / pilot phase, we don't have the resources to create an elaborate inbound/lead nurturing strategy, yet. Are there any quick wins you can suggest outside one's personal network to get some first leads?
For those of us marketing to technical, specialized, or niche audiences... Are there any handy tactics for leveraging really smart SMEs that don't quite grasp content creation and have little interest in self-promotion? Let's assume the company could greatly benefit from elevating the SME's personal brand.