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with Dave Gerhardt's DGMG

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4

Team structure?

DG - how do you suggest structuring a marketing team of 10?

2

First marketing hire

Who would you hire for the first marketer? Series A...

3

How to reach first customers as an early-stage startup?

Early-stage B2B startup here. As we are still in prototype development / pilot phase, we don't have the resources to create an elaborate inbound/lead nurturing strategy, yet. Are there any quick wins you can suggest outside one's personal network to get some first leads?

5

How to scale paid media without saturation?

I work on a B2B SaaS and we need to generate growth on a monthly basis. The focus is increase spend on paid media (+20% MoM on average). But my team is struggling to do this increase and generate the amount of leads needed. Any tips on that?

1

Marketing Attribution

DG what's the best way to track everything which you or your team is doing online and offline? UTMs just don't cut it. PLEASE ELABORATE YOUR APPROACH! We all need to solve this one.

1

Just joined -- how do we get the most we can out of DGMG?

Hey Dave, Everyone has spoken so highly about your marketing group, and I am thrilled that I have joined! You've watched this group grow and personally witness marketing specialists blossom over time. My question is for someone who is still navigating the ropes of DGMG, how can I get the most out of this group? This may not be the best question for your podcast -- but I really appreciate your time and am looking forward to the future with this talented group of people! - Cody

2

Tapping into Executives + Technical Experts

For those of us marketing to technical, specialized, or niche audiences... Are there any handy tactics for leveraging really smart SMEs that don't quite grasp content creation and have little interest in self-promotion? Let's assume the company could greatly benefit from elevating the SME's personal brand.

1

B2B personas

I get clients to build out very derailed personas (avatars) but I know that in ABM you have a set of influencers and others that have to sign off that you need to be mindful of and even create content for.... do you have suggestions or methods that are useful and make this process a little easier

0

5 best books for building amazing branding

Dave, which five books are an absolute must-read to learn how to build amazing brands and brand marketing?

1

Cold outreach on LinkedIn- Invitation Requests

When you're performing cold outreach on LinkedIn and sending invitation requests to capture leads, what are some best practices to follow?

1

Starting Marketing

If a person wants to get into marketing, what are the options and possible paths for him? Branding, traditional Marketing, Social media marketing, content marketing, advertisements etc..... What path options do they have and which one should one take. I know it might be a question that covers wide possibilities, but it also is something that any student can grow with! I request for focusing on students, as: 1) I am one, and 2) Most students, specially those with zero work experience lack knowledge, and they don't even know it that they lack it. 3) here in India, companies go to college campuses and organize college-only placement drives with interviews and entire procedure. So most students are at mercy of them, and then at last 60-80% are left with jobs they hate. TL; DR Students don't know what to do. and they are at mercy of others. How can they build themselves to compete with DG(Long shot) in next 5-10-20 years??