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- For $10/month, DGMG members get:
- DGMG Podcast. Instant access to 300+ private podcasts...
- DGMG Community. Connect with 2,000+ B2B marketers in our private Facebook community. 8-10 posts/day.
- No risk. No commitment. Worst case you lose $10 one time because payment is $10/month, month-to-month, and you can cancel at any time if you don't think it's worth it. Or DM me if you're really not happy and I will refund you, no questions asked.
Featured episodes
How I Do Message Testing
Here's the playbook I use to test ideas with social media and how that informs my whole content strategy (and how you can steal this too, whether you want to do this personally or for your brand/products). This is the system.
2021 Planning
Seeing a lot of questions and discussion come up around 2021 planning in the group so wanted to add to that. I think there's probably a way to simplify it. So, here's my less than 10 minute speech on how I think about planning. Also - I left out the goal setting process in this podcast, but ultimately, after getting to the plan, it should be up to the individual teams in marketing (or team leaders, or just you) to set their own goals that feed back into this plan (I like to use OKRs). So, how does content grow revenue? how does customer marketing grow revenue? what are those plans from each individual? etc. [Image]
Storybrand, Strategic Narrative, and Shopify
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