Here's the playbook I use to test ideas with social media and how that informs my whole content strategy (and how you can steal this too, whether you want to do this personally or for your brand/products). This is the system.
Seeing a lot of questions and discussion come up around 2021 planning in the group so wanted to add to that. I think there's probably a way to simplify it. So, here's my less than 10 minute speech on how I think about planning. Also - I left out the goal setting process in this podcast, but ultimately, after getting to the plan, it should be up to the individual teams in marketing (or team leaders, or just you) to set their own goals that feed back into this plan (I like to use OKRs). So, how does content grow revenue? how does customer marketing grow revenue? what are those plans from each individual? etc. [Image]
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